Your patients are bombarded by advertising promoting implant dentistry. They’re told dental implants will change their lives, they can have a new smile in a day, go back to eating corn on the cob, have life changing experiences, and that the procedure is easy and pain free. While some of that may be true, the barrage of consumer information available today doesn’t tell them is how to make an informed decision about this surgical procedure and the value of choosing an AAID educated and credentialed dentist.
• Learn about AAID's public awareness program, how we created the public face of AAID, and position the organization as the leader in implant dentistry. • See how we are educating patients to actively seek AAID educated and credentialed dentists and to differentiate between skilled and unskilled implant dentists. • Take a visual tour of useful tools we created to establish AAID as the trusted source for dental implant information, including educational videos, informative blog posts, a robust social media strategy, retargeting campaigns, and trusted connections to credentialed dental implant specialists. • Review the comprehensive integrated public awareness strategy that is motored by state-of-the-art marketing technology and informed by analytics. • Discover how inbound marketing methodology organically pulls patients to the patient facing website https://www.aaid-implant.org and the search feature to locate AAID credentialed dentists. • Learn how the AAID Public Awareness program is achieving its goals and continuing to extend the reach to the public and how you can get involved and add marketing power to your own practice. • Adapt ideas and use AAID assets to help your practice grow. • Be inspired to pursue an AAID credential in order to elevate your professional skills and grow your practice.
Learning Objectives:
Learn how the AAID is living its mission by providing opportunities for its members to advance their professions and offer superior care to their patients, to serve as the gold standard for dental implant knowledge, and to offer useful tools such as educational videos, informative blog posts, and trusted connections to credentialed dental implant specialists.
Learn how the AAID Public Awareness program is achieving its goals and continuing to extend the reach to the public and how you can help. • Borrow ideas and use assets from Dental Implant Awareness Month and throughout the year help your practice grow.
Be inspired to pursue an AAID credential in order to elevate your professional skills and grow your practice.
